Figuring out how to begin optimizing your band’s presence within search engines can be a complicated and confusing process. This article makes it easier by breaking down the steps into a comprehensive and easily accessible checklist.
In this recent post to MusicThinkTank, Wes Walls offers up a complete checklist for bands and musicians looking to optimize their presence on search engines.
“▢ Brainstorm and research your target keywords. Make a list. (Your “Master Band Keyword List”)
▢ Build a band website if you don’t have one yet.
▢ Link to your website from all of your social profiles and other pages. And vice versa.
▢ Add your website to Google Search Console.
▢ Submit your website XML sitemap to Google Search Console.
▢ Optimize your website content, including:
▢ Title tags and meta descriptions
▢ Make sure pages have text content
▢ H1/h2/h2 header tags
▢ Image alt text
▢ Descriptive URLs”