Jay Z and his umbrella company Roc Nation have announced a new platform, ARRIVE, that will partner with early stage start-ups, providing brand services, business development, advice and capital. A venture fund is also being planned.
No details of funding or a launch date for either the startup platform or the new fund were provided.
Partners in ARRIVE include Primary Venture Partners and GlassBridge Asset Management. Primary will serve as a venture advisor, and GlassBridge will provide institutional and operational support.
“ARRIVE was created to leverage our experience and resources in building brands, developing consumer facing businesses, managing artists and representing athletes. We’ve opened that diversified, global range of expertise to a new vertical: entrepreneurs and their early stage businesses” said Neil Sirni, Head of New Ventures at Roc Nation.
Primary Venture Partners co-founder and General Partner, Ben Sun, said, “What Roc Nation has built so far is a true testament to their vision, capabilities and willingness to dig in and take their companies to the next level. We are thrilled to partner with the amazing team at ARRIVE and to leverage these unique resources to build the next generation of powerful brands.”