Facebook has launched a long overdue Groups feature for Pages. Previously, only individual users could create Groups. The new features can easily be used by artists to create a fan club or fan community to encourage more artist to fan and fan to fan interactions.
“We’re making Groups for Pages available around the world today.,” wrote Facebook’s Chris Cox. “If you are an artist, a business, a brand, or a newspaper, you can now create fan clubs and groups centered around your super-fans. There are over 70M Pages on Facebook so we hope this unlocks a lot of goodness.”
In a test use of Groups For Pages, Facebook “heard of super-fans who wanted to be a part of the day-to-day discussion… and more importantly to connect with everyone else who felt the same way.”