Email remains one of the most successful and reliable ways for artists to communicate with their fans as it provides a direct channel through which to share information about new music and upcoming events. Here we look at nine ways artists can grow their fan subscriber lists.
In this latest from MusicThinkTank, Lisa Occhino shares nine was in which artists can grow the ranks of their email lists in order to reach a broader network of fans.
“If people dig your music enough to come out to your live show, there’s a good chance they’ll want to stay in the loop about future shows, too. Mention your email list from the stage towards the end of your set to make sure people know they can sign up right then and there.”