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Virgin Records Launches Innovative iPad App: 40 Years Of Disruptions

image from www.virgin.comVirgin Records has launched a tablet app that chronicles the labels 40 years. Introduced by Virgin founder Richard Branson, it including a comprehensive video timeline of artists from Mike Oldfield to Emeli Sandé and offers a preview of an innovative way to consume music in a more immersive way.

Created by new digital music and creative technology agency, playDEF music, the incorporates Virgin Records’ six triple retrospective compilation CDs, with track-by-track information, digital sleevenotes and artwork from the music’s original release period. Users can stream the music on Spotify or purchase and play in-app via iTunes now.

image from www.virgin.com

playDEF Chairman Steve Lewis has a rich history with Virgin. “I met Richard Branson when we were both teenagers and I ran Virgin companies for many fun filled years,: says Lewis”  I’m delighted that playDEF’s first release is an app which tells the story of Virgin and in a suitably innovative way.

On the new app format, Lewis says: “Music fans will love the depth and richness of this new, immersive digital format: it will give them the same thrill I had when I first heard this timeless music.”

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