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PledgeMusic Finalizes Acquisition of Set.fm, Matt Peterson Named GM PledgeMusic Austin

PledgeMusic_Logo_2014PledgeMusic today announced that it had finalized deal to acquire Set.fm. Set.fm Founder and CEO Matt Peterson will add the title of PledgeMusic GM, Austin.

PledgeMusic_Logo_2014Set.fm allows artists to capture, promote and sell recordings of their live performances. Launched by Peterson in 2012, the free service creates new revenue streams for performing artists and is a natural fit in PledgeMusic’s expanding direct-to-fan ecosystem. Set.fm joins the recently acquired NoiseTrade in the PledgeMusic family of companies, which has a growing base of 3 million active music fans and 50,00 musicians.

Peterson is a 13-year mobile content veteran with strong experience launching and growing massive mobile content ecosystems and a lifelong musician. He previously held positions with Saffron Digital, Samsung Telecommunications America and AT&T Mobility. 

 

“Set.fm exists to change the way that artists and fans interact, a philosophy at the very core of what makes PledgeMusic so special,” added Peterson. “Combining our expertise in creating high-value live content with PledgeMusic’s best-of-breed platform for directly engaging fans will create a richer experience for all involved.“

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