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Adrian Grenier’s Wreckroom Bubbles Along In Brooklyn

Wreckroom2Wreckroom is getting close to a year old and it seems to have settled into a pleasant groove. Adrian Grenier and friends open their basement recording studio to record a song and shoot a video. The audio and video are distributed on the project’s channels and via participating acts. It’s an increasingly common model for web arts projects and, maybe, for somebody a business. For now Wreckroom is putting out a steady stream of multimedia and hitting music festivals for low key showcases.

Wreckroom is a recording studio, video-making project based in Brooklyn. It’s the music wing of Reckless Productions, Entourage star Adrian Grenier’s film and multimedia production company.

STORYBOARD: In the Wreckroom with Adrian Grenier from Tumblr

Wreckroom has gotten a slow and steady series of features in the press, each of them pretty much sharing the story shot above 9 months ago by a Tumblr crew.

The idea is that Grenier and associates such as Damien Paris open up his studio to a regular recording/videoshoot session and put them out to YouTube and wherever else their networks extend.

Grenier emphasizes a spirit of openness and sharing in all related media appearances. Though Wreckroom is not currently a starmaking vehicle, they have continued to produce multiple music videos a month. A handful of showcase appearances have also occurred at places like SXSW.

Wreckroom isn’t a great big deal but it’s one of many such projects exploring what can be done in a short time with decent equipment and professional skills. What might otherwise have been a weekly show at a small local club provides another act with a professional product to help them develop a bit further. And that’s an important role to play.

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Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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